Festival del Benessere

Festival del Benessere di Farigliano is a wellness festival that launched its first edition in 2025, requiring a branding capable of resonating with a health- and value-conscious audience.

While the logo and primary color were designed to remain recognisable over time, the concept suggested the introduction of a different theme for each edition allowing the festival to evolve year after year while keeping a consistent visual foundation.

The first edition’s theme, “All the Wellness Shapes”, reflects the four dimensions of wellbeing explored by the festival: body, mind, community, and nature. This idea is expressed through a fluid logotype, four organic shapes, and a palette of soft green and purple, chosen for their calming, meditative energy.

Role 
Concept, Branding, UI design

The project also included a set of adaptable social media templates, and a series of strategic posts to support the launch, including announcements, countdowns, program highlights, and other tailored communications designed to engage the audience and build anticipation.

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